There are other advantages to link building, however, that may be less right away obvious yet still deserving of consideration.
Link structure can often involve outreach to other pertinent websites and blog sites in your market. This outreach frequently relates to the promo of something that you have actually just produced, such as a piece of content or an infographic. A typical goal of outreach is to get a link, however there is much more to it than simply this: Outreach can help you build long-term relationships with essential influencers in your industry, and these relationships can mean that your company ends up being extremely concerned and trusted. This in itself is valuable, even if we forget link structure for a moment, because we are creating real evangelists and advocates for our business.
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Sending referral traffic
We've spoken about the effect of links on your rankings, however what about the impact of links on referral traffic? A good link from a highly-visited site can cause a boost in traffic, too. If it is a relevant website, opportunities are that the traffic is also pertinent and might result in an increase in sales, also. Once again, in this scenario the value of a link isn't practically SEO-- it's about clients. An excellent example of this in action was this visitor post composed by Michael Ellsberg on Tim Ferriss' blog. He also composed a case study on Forbes describing simply how valuable this visitor post was to him. "There's a big difference between being exposed to a big audience," he states, "and being exposed to a relatively smaller sized (however still big) audience which is extremely passionate." In other words, the devoted fans of a single blog were much more likely to take the advice of the blogger than (for instance) audiences were to take notice of the anchor on CNN, even if the latter group outnumbered the previous.
Brand name structure
Great link structure can help develop your brand and establish you as an authority in your specific niche. There are some link structure techniques, such as content development, which can reveal people the expertise of your company, and this can go a long way towards building your brand. For example, if you create a piece of content based upon market data and release it, you have an opportunity of ending up being well known for it in your market. When you do outreach and aim to get connect to the content, you are showing your proficiency and asking other individuals in your industry to help spread the word and reveal others the very same.